LifeWise Health Plan of Oregon will exit the Oregon health insurance market at the end of 2016 after 22 years in business.
The company is another casualty of intense competition and declining market share in the state.
“It’s a decision we didn’t come to easily or quickly,” said Jeff Roe, president and CEO of LifeWise’s parent company, Premera Blue Cross, headquartered in Mountlake Terrace, Wash. “It’s a situation we’ve studied for multiple years.”
LifeWise lost $35.7 million…
LifeWise Health Plan of Oregon will exit the Oregon health insurance market at the end of 2016 after 22 years in business.
The company is another casualty of intense competition and declining market share in the state.
“It’s a decision we didn’t come to easily or quickly,” said Jeff Roe, president and CEO of LifeWise’s parent company, Premera Blue Cross, headquartered in Mountlake Terrace, Wash. “It’s a situation we’ve studied for multiple years.”
LifeWise lost $35.7 million…