Industry category: Health care services
Organization size: Small — revenue less than $50 million
Eureka! idea: NovuHealth brings consumer-centric loyalty programs to the health care market.
What the judges said:"It's an innovative way to get people involved in their own health care decisions, and targets a younger audience. Activation rates significantly improve; a lot of incentive dollars are given out. The company's reach is growing."
Airline miles and hotel stays are common rewards for consumer…
Industry category: Health care services
Organization size: Small — revenue less than $50 million
Eureka! idea: NovuHealth brings consumer-centric loyalty programs to the health care market.
What the judges said:"It's an innovative way to get people involved in their own health care decisions, and targets a younger audience. Activation rates significantly improve; a lot of incentive dollars are given out. The company's reach is growing."
Airline miles and hotel stays are common rewards for consumer…