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How Freedom and Optimum grew into Florida Medicare Advantage leaders

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Dr. Kiran Patel cites the “4 Ps” in describing the growth of Freedom Health Inc. and Optimum HealthCare Inc. “Patient, provider, payer and plan,” said Patel, chairman of America’s 1st Choice Holdings of Florida, the parent company of the two Medicare Advantage plans. “The most important part is the philosophy of patient first.” A key focus is the relationship between the doctors the plan contracts with to provide care and the people who are receiving that care. “I call them patients,”…

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